See and hear a whole new world of high definition with the incredible BDP-S300 Blu-ray Disc Player. The crystalline clarity of 1080p Blu-ray Disc movies1 and DVD upscaling2 has to be seen to be believed. Amazing 24p True Cinema3 2 output and cinema-tuned picture presets allow you to see movies exactly how the director intended. And with BRAVIA Theatre Sync, you can now you can control your compatible BRAVIA TV and AV systems3 from just one remote. x.v.ColorThanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in helping to create), the color space has been greatly expanded. 1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. (x.v.Color capability is available on select BRAVIA televisions, Blu-ray Disc players and the PlayStation3 computer entertainment system.) 24p True Cinema Video OutputMany movies are filmed at 24 frames per second (fps) and prime time TV programs are videotaped at 24p. Seizing an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc in 24p. The BDP-S300 wisely takes advantage of this by including 24p output capability. The benefits are smoother and more natural-looking images that make watching television an experience to remember.